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Business Review on Corporate Responsibility ( Harvard Business Review Paperback S.) ISBN: 1591392748 ISBN13: 9781591392743 Business Review on Corporate Responsibility ( Harvard Business Review Paperback S.) By: Harvard Business Review Publisher: Harvard Business School Press Format: Paperback Our Price: 11.04 Discount: 15% RRP: 12.99

What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social responsibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and nonprofit institutions, and how community needs are actually opportunities to develop ideas and demonstrate business technologies. Readers will see how corporate responsibility can lead to new markets and solutions to long-standing business problems. The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.


Contents:

Serving the World's Poor, Profitably by C.K

Prahalad and Allen Hammond
- The Competitive Advantage of Corporate Philanthropy by Michael E

Porter and Mark R

Kramer
- What's a Business For? by Charles Handy
- The Virtue Matrix: Calculating the Return on Corporate Responsibility by Roger L

Martin
- The Path of Kyosei by Ryuzaburo Kaku
- Can a Corporation Have a Conscience? by Kenneth E

Goodpaster and John B

Mathews, Jr.
- The New Corporate Philanthropy by Craig Smith
- From Spare Change to Real Change: The Social Sector as Beta Site for Business Innovation by Rosabeth Moss Kanter


Brief Description:

What and whom is a business for? Part of the The Harvard Business Review Paperback Series , this collection of articles gathers the thinking on the strategic significance of corporate social responsibility. It helps readers develop an understanding of why businesses should continue to give money away even while laying off workers.

For Pricing and Availability Click Here