Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding
ISBN: 1403905193
ISBN13: 9781403905192
Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding
Our Price: 32.50
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Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media
development of the branding experience.
Contents:
Introduction - New New Thing - Brand Experience - Sonic Expressions - Environment - Multimedia - Sound-only - Music - Voice - Ambience - Internal Communications - Managing the Creative Process - Business Ethics - Deep and Memorable Relationships
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