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Festival and Events Management: An International Arts and Culture Perspective ISBN: 075065872X ISBN13: 9780750658720 Festival and Events Management: An International Arts and Culture Perspective By: Edited by Ian Yeoman ; Martin Robertson ; Jane Ali-Knight ; Siobhan Drummond ; Una McMahon-Beattie Publisher: Butterworth-Heinemann Ltd Format: Paperback Our Price: 33.11 Discount: 8% RRP: 35.99

Festival and Events Management: An International Perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: events and cultural environments; managing the arts and leisure experience; and, marketing, policies and strategies of art and leisure management. Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. It provides practical applications, models and illustrations of the event management operation from a variety of international perspectives. It demonstrates how to manage and market the arts and leisure experience. It includes international case studies from Europe, New Zealand, Australia and USA.


Contents:

Foreword by Peter Irvine, Director of Unique Events, Edinburgh: Festivals, events and the cultural experience: Arts, leisure & cultural concepts (Ali-Knight, Robertson)
- An overview of events management (Jones, Morgan, Salem)
- Festivals, events & the destination (Derret) - Managing the arts, culture and leisure experience: Event design and management (James and Brown)
- Visitor management for festival and events (Yeoman, Robertson, McMahon-Beattie)
- Service quality and managing your people (Drummond and Anderson)
- The implications and process of using IT within events organisations (Knox) -Marketing, revenue and retail operations: Events and detination dynamic (Robertson, Wardrop)
- Marketing information for the events industry (Wood)
- Merchandising and Retail (Doyle)
- Festival and events catering operations (Fields, Stansbie)
- Principles and applications in ticketing and reservations management (Beaven, Laws)- Policies and strategies of art and leisure event management
- Politics, public policy and the destination (Hall, Rusher)
- Events management in the context of New Zealand's art, leisure and cultural sectors (Harrison, McDonald)
- The economics and evaluation of festival and events (Carlsen)
- A strategic approach for the use of sponsorship in the events industry (Masterman)
- The behavioural aspects of financial management (Raj)
- Risk and decision making in event management (Laybourn) - Case studies and contemporary issues of arts and leisure festivals and events: Social and environmental impacts - attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival (Mason, Beaumont-Kerridge)
- Wine tourism events (Novelli)
- Edinburgh's winter festivals (Wardrop, Robertson)
- Sponsorship, funding and strategic function - Carling festival and V-festival (Raj, Walters)
- The Anglesey Sea symposium (Matthews)
- A critical examination of Sydney's 2000 Olympic Games (Waitt)
- Index


Brief Description:

Looking at the central role of events management in the cultural, tourism and arts industries, this title examines the following: events and cultural environments; managing the arts and leisure experience; and, marketing, policies and strategies of art and leisure management. It also provides illustrations of the event management operation.

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