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Marketing Made Simple (Made Simple S.) ISBN: 075064771X ISBN13: 9780750647717 Marketing Made Simple (Made Simple S.) By: Paul Reynolds ; Geoffrey A. Lancaster Publisher: Made Simple Format: Paperback Our Price: 14.19 Discount: 29% RRP: 19.99

Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing. It offers complete coverage of the subject of marketing in a user-friendly page layout. It includes case studies of marketing success stories and failures.


Contents:

Marketing explained
- Functions of Marketing
- Consumer and organisational buyer behaviour
- Advertising, promotion and public relations
- Selling and sales management
- Direct marketing
- Customer relationship management
- Pricing
- Channels and logistics
- Product
- Marketing information systems
- Broader issues in marketing
- Marketing strategy, planning and control.


Brief Description:

Offering an overview of the basic marketing concepts and techniques, this book covers the developments in marketing thinking and practice, including topics such as Customer Relationship Management (CRM) and business-to-business marketing. It is intended for students, practitioners and others.

For Pricing and Availability Click Here