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Public Relations in Practice (PR in Practice S.) (2nd Revised edition) ISBN: 0749433817 ISBN13: 9780749433819 Public Relations in Practice (PR in Practice S.) (2nd Revised edition) By: Edited by Anne Gregory Publisher: Kogan Page Ltd Format: Paperback Our Price: 17.99

The role of the public relations practitioner is ever-more demanding, with even those entering the profession expected to possess sophisticated skills. This book aids development of these skills by looking at key functional areas of public relations from the practitioner's point of view. International in scope and written in a practical style, this updated second edition offers expert advice and provides an introduction to a wide range of specialist areas. Subjects covered include: marketing communications; internal communication; financial public relations; government and local government relations; public relations for non-commercial organizations; business-to-business public relations; international communications; sponsorship; pressure groups; corporate social responsbility; and services public relations.


Contents:

About the Authors Preface 1.Public Relations in Practice: The 21st-Century Landscape Anne Gregory 2

Marketing Communications Ardi Kolah 3

Internal Communication Pamela Mounter 4

Financial Public Relations Terrence Collis 5

Business-to-business Public Relations Phil Crossley 6

Lobbying Westminster and Whitehall Lionel Zetter 7

Local Government Relations Beryl Evans and Carl Welham 8

Community Relations Alan Smith 9

Public Relations in the Voluntary Sector Fiona Fountain 10

Sponsorship Richard Moore 11

Communicating Corporate Responsibility Martin Le Jeune 12

Services PR Tony Langham 13

Living in an NGO World Robert Blood Index

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