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Mastering the Business Environment (Palgrave Master S.) ISBN: 0333929373 ISBN13: 9780333929377 Mastering the Business Environment (Palgrave Master S.) By: Roger Cartwright Publisher: Palgrave Macmillan Format: Paperback Our Price: 11.38 Discount: 33% RRP: 16.99

This text provides an insight into the key external analyses organizations need to undertake. Using the acronym SPECTACLES, the book considers the social, political, economic, cultural, technological, aesthetic, customer, legal, environmental and sectoral factors that make up the set of external influences on the organization. Using examples from real organizations, the book provides the reader with clear pointers as to the factors to be considered and their interrelationship. Each chapter includes information for carrying out the analyses, together with a summary and a set of questions.


Contents:

Glossary - Preface - Introduction - Internal and External Analysis - Social Analysis - Political Analysis - Economic Analysis - Cultural Analysis - Technological Analysis - Aesthetic Analysis - Customer Analysis - Legal Analysis - Environmental Analysis - Sectoral Analysis - Future Trends and Cases - Bibliography - Useful Web Pages - Index


Brief Description:

This text provides an insight into the key external analyses organizations need to undertake. The book considers the social, political, economic, cultural, technological, aesthetic, customer, legal, environmental and sectoral factors that make up the set of external influences on the organization.

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